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A marca é um dos ativos mais importantes das empresas, e, quando bem gerida, ela pode proporcionar lucros diretos ou indiretos, diferencial competitivo e oportunidades de negócio. Nesse contexto, registrar a marca tem impactos bastante expressivos, que vão além do seu direito de uso. Essa ação ajuda a empresa a proteger um dos bens imateriais mais valiosos de seu negócio: sua identidade perante o mercado e seu público de interesse.
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“PR FUNK” marcou a história da era musical contemporânea introduzindo o gênero Brazillian Phonk no cenário mundial. Além da quantidade expressiva de plays, atingiu a marca de 1,7 MILHÕES de vídeos criados no TikTok. A ObraDigital administra junto dos autores MC GW e MC Menor do Alvorada parte dos direitos da obra. #obradigital #phonk #FUNK
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